Oh, Those Consumer Reviews

Do you use crowdsourced consumer reviews? TripAdvisor has “collective” reviews of restaurants and tourist sites. Rotten Tomatoes brings us the collective wisdom of the crowds on movies. Yelp reviews just about any service you can buy—restaurants, medical care, a spa day, lawn care…

I'm not a big fan of crowdsourced reviews—personally, I prefer curated reviews that are based on specific criteria or expert opinions (I'm a Consumer Reports fan). But these days, TripAdvisor, Rotten Tomatoes, and Yelp move markets. That's because millions (or possibly billions) of people use these crowdsourced sites each year. To learn . . .