Executive Briefings | August 12, 2016
How Much Are ‘Amenities’ Worth To Your Consumers?
Luxury sheets. Wood floors and marble bathtubs. Maid service and gourmet meals. These are upgrades that you might be looking for at a five-star hotel or spa…but what about at a hospital?
New research from Boston University’s School of Hospitality Administration (SHA) shows that consumers are willing to spend 38% more for a hospital room if it has “the right kind of hotel-quality upgrades,” such as interior design, hospitality-trained staff, and technology upgrades (see Checking Into Hotel Hospital: Patients Willing To Pay More For . . .