Marketing Is Strategy In Action

Greetings from New Orleans where we’re just wrapping up The 2017 OPEN MINDS Strategy and Innovation Institute! Throughout the week, we’ve touched on some big themes – the need for innovation for competitive advantage and sustainability; the push to partner with health plans, accountable care organizations (ACOs), and other integrated delivery networks that now control the majority of health care spending; and the growing importance of “convenience” in access and service delivery to attract consumers.

But the big question for many executive teams – how can you translate these larger market trends into an actionable strategy? How do you position . . .