Making Sure Consumers & Referral Sources Can Find You Online

Last Friday I looked at key performance indicators (KPIs) that executives can track to see how successful they are at keeping their websites front and center for consumers (see Can Search Engines (& Consumers) Find You? SEO & Why It’s Important). KPIs should include monthly totals for unique website visitors and page views, as well as average session times, the number of consumer inquiries, page loading times, and keyword search rankings.

If your website isn’t “up to par,” what can your team do to improve web search rankings? I tapped OPEN MINDS Senior Associate Rob Hickernell for an . . .