I think developing strategy is both a science and an art. The science is the market intelligence part of the equation – understanding the environment, the sources of revenue (the customers and what they want), and the competition for that revenue (the competitors and how your organization compares in terms of market positioning and performance metrics). The art, of course, is using that market intelligence to create an organizational strategy for success and sustainability. Great strategies are born out of great market intelligence.

The big change in the health and human service landscape in the past decade is the need to . . .

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