By Monica E. Oss The statistics for organizational sustainability after an economic crisis are not pretty. Three years post-crisis, 17% of organizations fail, as we’ve seen in past crises. The majority struggle to get back to where they were in terms of revenue and market positioning. Only 9% were considered a success and prospered during that three-year time window. These statistics were outlined in a thought-provoking piece by Ranjay Gulati and Mark Wiedman in Harvard Business Review (see What Really Prevents Companies from Thriving in a Recession). The authors’ take is that the differentiator of success (or not) in an economic crisis is how executive teams allocate resources. Essentially, the organizations that do not invest in growth during…
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