Executive Briefings | January 30, 2016
Consumer-Directed Therapies – Where Consumer Use Has Outpaced Science
Much like consumers are taking to technology to do their banking, their shopping, and their vacation planning – they are taking to using technology to direct their own health care, in a big way. FitBit is just one example – 4.8 million units sold in the last year quarter for $620 million in sales (see Fitbit & Apple Watch Triggered An 118% Surge In Sales and <a href="http://www.forbes.com/sites/paullamkin . . .