Invaders At The Gate

Who is your competition? I'll give you a hint: It’s a trick question.

So whether you're a manager of a health plan, a provider organization, or a technology-based solutions organization, you need to take your time in answering the question. When assessing markets and planning strategy, I always encourage health and human service executives to think broadly about "competition." I like a more expansive definition—the organizations who are competing for your revenue by offering the same service or the organizations offering an alternate solution. The first is an easy analysis-identify other organizations . . .