How Payment Reform & Consumerism Are Reshaping Chronic Care

The market map of health care that we use in assisting organizations with strategy and business development planning has shifted over the past few years – and shifted the structure of the “market” for chronic care management. What used to be management of chronic conditions by specialty – diabetes, mental illnesses, addictions, obesity, hypertension, etc. – has shifted from that “horizontal” specialty-specific orientation to a vertical approach with one “lead” in managing the entire range of chronic conditions for a single consumer (the new “vertical” market model).

This shift – which we see operationalized in the delivery system through ACOs and medical/health . . .