Executive Briefings | June 15, 2017
‘Going Digital’ For A Better Consumer Experience
Can health and human service organizations have a great consumer experience that does not have a digital component? Increasingly, the answer to that question is “no.” Even for the most personal of experiences (dating, banking, shopping, etc.), Americans now expect a convenient tech-enabled interface.
Last week's presentation by Jeff Reid, Executive Vice President, Digital Center Of Excellence, Humana at The 2017 OPEN MINDS Strategy & Innovation Institute, was all about the Humana plan and investment in digitizing how consumers interact with the company. And, my colleague Tim Snyder held a workshop at the close of the . . .