Getting, & Keeping, Consumers Engaged With Technology

An artificial intelligence-enabled robot concierge (see Hilton And IBM Pilot "Connie," The World's First Watson-Enabled Hotel Concierge). A Facebook chatbot to help you find recipes (see Whole Foods Just Launched A Messenger Chatbot For Finding Recipes With Emojis). A virtual reality experience to encourage charitable donations (see Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia). These are all examples of organizations using technology to activate customer engagement.

Perhaps one of the best-known examples of technology engagement in the health care space is the Fitbit. Over the past five years . . .