From Pain Point To Revenue

We've written a lot about the challenge of addressing health plan "pain points"—Pain Points Matter, Health Plan Relationship Building Skills Key To VBR Success, and Solve The Problem, Gain A Partner. Understanding health plan needs and the ability to present them with a "solution" to their problems is key to more revenue if you are a provider organization—by becoming a "partner" rather than just another service provider. But how does that work in practice? How do executive teams translate their market intelligence into actionable steps and sustainable revenue?

Here's an example. Recently, we covered the new . . .