There are so many new health care technologies! Virtual reality and avatars for therapy, robots as care companions, medication-dispensing kiosks, augmented intelligence to predict relapse. Which of these technologies are on your organization’s plan for 2020?
For most provider organization executive teams, the answer is likely none of the above. That is not surprising, and it is likely a good decision.
This growing dichotomy between available technology for health and human service organizations and actual deployment of those technologies in the service delivery system was the focus of my closing keynote “Navigating The Tech Dichotomy: How To ‘Do It Now’ & Get Competitive Advantage Today” at The 2019 OPEN MINDS Technology & Informatics Institute that ended yesterday in Philadelphia. Tech-based start-ups (and tech giants like Amazon, Google, Facebook, Microsoft, MasterCard, and more) are changing the face of therapy and primary care. We have growing health plan adoption of virtual behavioral health delivery systems, such as AbleTo, TalkSpace, Livongo, and more. And, health plans are leading the charge to make primary care a home-based service using technology (see Alignment Healthcare & Heal Offer Unique In-Home Primary Care Services For Medicare Advantage Members and Doctor On Demand & Humana Launch Virtual Primary Care Plan.)
While it’s exciting to see these innovative approaches, the result is that traditional provider organizations are losing health plan market share. These losses are slow at this point but will be steady as payer and consumer adoption increases.
Considering this shift, I don’t understand why most provider organization executive teams are not deploying simple, inexpensive, “no brainer” technologies to reshape their organizations and maintain a competitive advantage among their traditional competition. There are significant opportunities for provider organizations to “stand above” the competition with superior performance using basic technologies – right now. So I asked my colleagues at OPEN MINDS to help me create a “Do It Now!” list of “should have already” technologies for specialty provider organizations. This list is pretty basic and it’s full of EHR functionality, performance reporting, website optimization, telehealth, and automation of basic functions. But these basic technologies are not common in most specialty provider organizations.
Improving basic organizational performance is not a strategy to compete with CVS retail clinics or MDLive’s direct-to-consumer therapy offerings. It is a strategy to maintain (and hopefully) gain market share from other traditional provider organizations. Think of the adage, “You don’t have to run faster than the bear to get away, you just have to run faster than the guy next to you,” which is attributed to author Jim Butcher. It was later paraphrased by business visionary Tom Peters, who said, “If the other guy is getting better, then you’d better be getting better faster than the other guy is getting better… or you’re getting worse.”
To take a big leap forward in performance improvement – and improve your competitive advantage by leveraging technology – check out these resources in the OPEN MINDS Industry Resource Library:
- The Tech-Enabled Provider Organization: The 2019 OPEN MINDS Health & Human Service Technology Survey
- Making The Strategic Shift From Telehealth To Virtual Care
- 2900+ Tech Solutions & 50,000+ Apps: How To Select The Treatment Technology That Fits With Your Strategy
- Using Technology To Personalize Consumer Care & Expand Access
- Six Functions For Moving EHRs To The Next Level
- Bot, Anyone? The Question—What Services Can You Automate?
- Six Opportunities Identified For Tech To Support Independent Living
- Customer Experience Is An Essential Part Of Health Care Service
- The Changing ‘Front Door’ For Health & Human Service Access
- How Can We Get Our No-Show Rate Under Control? Using Scheduling To Boost Your Bottom Line
And, to keep your technology strategy on track, mark your calendars for the 2020 OPEN MINDS Technology & Informatics Institute October 26-29, 2020 at the M Resort, Spa and Casino in Las Vegas, Nevada.