Apps Aren’t For Techies Anymore

The mobile health (mHealth) market is expected to grow to $400 million by 2016 (see Smartphone Wellness Application Market Value To Triple by 2016) – with over a billion annual downloads, a 66% annual increase in app users (see By 2015, 500 Million Will Use Mobile Health Applications), and more than 3,000 apps to choose from (see More Than 3,000 Mental Health Apps Available For Download, Limited Number With Evidence Of Efficacy).

Apps and the mobile health market have been dominated by the tech field and venture capital with the use of investor money to fund development.  We've . . .