The On-Demand, Direct-To-Consumer Online Therapy Market – A Glimpse

A couple of weeks ago, my colleague, Monica E. Oss, talked about one of the big challenges faced by the behavioral health system – the shortage of behavioral health professionals and the resulting consumer access issues. She went on to observe that health plans are tackling this issue through the use of telehealth, including direct-to-consumer online therapy (see The Bigger The Challenge, The Bigger The Opportunity).

While people often think of the direct-to-consumer online telehealth market (our focus in this article), there are many variants in the types of “telehealth” programs in the field. In addition to . . .