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In A Changing Health Care Landscape, Pharma Seeks To Redefine Its Role

Monday, May 10, 2010

In Price Waterhouse Coopers’ “Pharma 2020: Marketing the Future,” there is a great deal of discussion on the pharmaceutical industry’s need to look a lot different by 2020 than it does today. A key component in the discussion is the assertion that the pharmaceutical industry will need to enter the health management space in order to redefine itself and thrive.

I think that the industry as a whole is engaged in this transition now – albeit struggling to determine how to functionally implement this type . . .

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