Consumer Engagement = Performance

Yesterday we closed The 2018 OPEN MINDS Technology and Informatics Institute with my keynote presentation, How & When New Technology Will Drive Disruption & Create New Strategic Advantage, in which I explored the mismatch between technology companies and provider organizations that is limiting success on both sides (see Failure To Launch). One of the other big challenges that I see when it comes to the implementation of new technologies is the lack of true performance data.

For technology to have a meaningful impact on an organization's performance, executive team's first need to understand how technology will improve their . . .