Executive Briefings | March 11, 2014
The Strategic Edge – Core Competency Versus Positioning
“I’ve seen too many people work too hard who are doomed for failure because they didn’t step back and determine the right part of the market in which to compete.”
This quote from William Putsis, Ph.D., marketing professor at UNC Kenan-Flagler, has resonance with me after some of my recent strategy work. In the health and human service field, executive teams are making strategic decisions about markets and services right now – both the short-term and the long-term – and finding the “right part of the market” is a critical component of that decision making.
In . . .