The Big Rewards Of Health Care Through The Consumer Lens

We've written a lot about the growing impact of consumerism in health and human services and how intertwined that consumerism is with digital technology. But it wasn't until I heard Jeff Reid, Enterprise Vice President of the Digital Center of Excellence at Humana, speak last month at The 2017 OPEN MINDS Strategy & Innovation Institute that I had a better understanding of what this looks like in action (see Humana’s Digital Transformation: Redefining The Consumer Health Care Experience).

The Humana approach starts with the “big goal" – the population is to become 20% healthier in the markets served . . .