App Potential

There is a lot happening in the app space for health care. Recent data analysis shows over 165,000 mobile health (mHealth) apps are available to consumers, with a quarter of consumer apps focused on disease and treatment management and two-thirds targeting fitness and wellness (see Patient Adoption Of mHealth). These apps add to a market with an estimated global value at $5.1 billion (see Mobile Health Device Market Valued At $5.1 Billion In 2013; Estimated To Reach $41.8 Billion By 2023).

For the entrepreneurs starting new companies in this space, the goal is to be . . .