Another Look At Consumer Sovereignty

Last week I looked at the dominance of consumer sovereignty (the business philosophy that is based on aligning your business success with meeting the needs and wants of customers at the lowest possible cost) in the retail space, particularly due to the market influence of Amazon (see Consumer Sovereignty As Success Strategy). In that piece, I reflected on the recent call by Donald Berwick to adopt this approach to reengineer the health and human service field: “We are asking the people we serve….what they really need, what they want and what they don’t want and tuning in more . . .