Keys To Marketing To Millennial Consumers

Millennials – the approximately 80 million people 18 to 35 years old (born between the early 1980s to the early 2000s) – do things differently. They donate differently (see Getting Donations From The Next Generation), they expect different customer service (see How Far Are You Willing To Go To Improve Consumer Satisfaction?), they respond to “gamification”, or the digital game design techniques used in interactive technology (see Four Factors Drive “Gamification” In Healthcare), and their tech preferences are driving the “Internet of Things” (IoT) in health care (see ‘The Internet Will Disappear’).

How do you adjust your organizational strategies for reaching millennials . . .