Executive Briefings | September 22, 2012
What is Your Social Media Plan?
Saturday, September 22, 2012
The business magazines are full of coverage of the importance of incorporating social media in marketing planning. And while this is an evolving set of best practices for all organizations, discussion of social media strategy should be part of your next strategic planning and marketing planning sessions.
Social media comes in many forms, but all are media for social interactions using web-based technologies to turn communication into an interactive dialogue, and to facilitate user generated content. It is this "co-created" content that serves as a draw . . .