The Emerging Group Of ‘Active’ Consumer Technologies

In yesterday's briefing, I looked at the importance of consumer engagement in making investments in consumer education technology a success (see For Tech-Enabled Consumer Health Education, Engagement = Success all members). This need for engagement is due to the fact that many of the new consumer-facing technologies are what we call "active" technologies – those that involve data entry and/or real-time interaction by a consumer (see One More Treatment Tech Criteria – Passive Vs. Active all members).

If health and human services is going the way of gas stations, banks, airlines, and grocery stores, consumer participation in the . . .