Executive Briefings | August 2, 2013
‘Victory Is Fleeting. Losing Is Forever’
Fame, glory, happiness, victory – you name it, and someone has spoken about its fleeting, transient nature. Now there are new additions to that list – service lines and market positioning.
Or so says, Rita Gunther McGrath in her great piece, Transient Advantage, in the recent Harvard Business Review. She writes:
In a world where a competitive advantage often evaporates in less than a year, companies can't afford to spend months at a time crafting a single long-term strategy. To stay ahead, they . . .