Executive Briefings | July 21, 2012
How Much To Spend On Marketing? Use Marketing ROI
July 21, 2012
Thinking about marketing? Getting more referrals, developing new services, winning new business by responding to an RFP? All these activities need manpower – and that manpower is marketing. But the question for most executive teams is, do we have the right marketing manpower in place? And, is it enough?
I would recommend a four-step process to answer that question:
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Create your "revenue projections" for the upcoming two years – by source of revenue (both service and payer)
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