Executive Briefings | July 19, 2013
How To Win (Or Lose) Online
Thanks to health care reform, and revolutionary changes in funding streams, marketing to (and influencing) consumers needs to be a key part to organizational growth and sustainable strategy (to evaluate your current efforts, check out my briefing, Are You A Winner Or A Loser With Consumers Online? all members). How do you think consumer learn about your organization and understand the services and knowledge you provide? If your answer isn't "my online presence", you are missing a key ingredient to how consumers . . .