Executive Briefings | July 18, 2013
Are You A Winner Or A Loser With Consumers Online?
Yesterday, my colleague, Monica E. Oss, discussed serving consumers directly via direct private pay services (see Winning In The Private Pay Market all members). If this targeting of consumers is part of your growth or sustainability strategy, you may want to pay attention the following two statistics recently reported by Google:
- 60% of health care consumers are now “researching” their various treatment options online before making a purchasing decision.
- 84% of these consumers are making . . .