Executive Briefings | July 17, 2013
Winning In The Private Pay Market
Among provider organization executive teams, I hear the growing concerns about Medicare payment rates, and the "hassles" of managed care contracting. Inevitably, this conversation leads to the idea of doing away with third-party payers and serving consumers directly via direct private pay services.
There is good reason for the interest in the private pay market. Just a few statistics paint the picture: Over 55% of the population is covered through employer-sponsored health plans (see Income, Poverty, and Health Insurance Coverage in the . . .