Executive Briefings | May 22, 2013
Where Does ‘Big’ (& ‘Collaboration’) Fit In Planning?
Yesterday, I made the point that "big" isn't analogous to strategy or positioning (see "Big" Isn't Strategy Or Positioning). I got a question today from an exec in response that article – where does "big" and "mergers" fit in your planning process? Great question with a complicated answer.
First, the planning part. The current health and human landscape is framed by volatility of political and economic interests, along with disruptive innovation and competitors. This brings with it the need for an enhanced . . .