Executive Briefings | May 18, 2013
The Alternative To Big – The Niche?
When looking at the continued consolidation of care coordination and the increased competition for consumers, a common question for executive teams is to ask is, “Can we compete?” An attractive alternative to facing all of the market competition, can be staying small and becoming a niche provider.
There are many advantages to niche marketing (see The Market Segmentation Study Guide):
Niche Market Advantage
Less competition
Successful niche marketing strategies can help organizations dominate a small market segment and keep out competition.
Strong relationships = business . . .