Executive Briefings | May 16, 2011
Measuring the Performance of Your Marketing Investments
Monday, May 16, 2011
Question: How much should your organization spend on marketing? (Are you thinking this is a trick question?)
Answer: As much as you need to.
If that is the answer to the question, how do you determine your marketing budget, and how can you tell that you’re getting the return on investment that you need?
Tighter and tighter budgets have made investing strategically more important in recent years, so it is vital to ensure that your marketing budget supports a marketing . . .