Science Pushes Boundaries of Treatment in “Cognitive & Behavioral” Disorders

February 14, 2011

During a planning session last week, a discussion started about a new market opportunity – providing treatment for cognitive and behavioral problems to consumers in the 75+ age group residing in assisted living facilities. We discussed the needs of this consumer group—optimizing "mental wellbeing," as well as addressing disruptive behavioral problems. As the discussion progressed, we covered the many paths to mental wellbeing (exercise, meditation, diet, continued learning, etc.) and the many source of disruptive behaviors (depression, substance addiction, sexual addiction, dementia, eating disorders, TBI, etc.), which lead . . .