Executive Briefings | February 7, 2012
Meeting Consumer Expectations With Social Media
Tuesday, February 7, 2012
Last week I discussed the importance of managing your organization's reputation when dealing with negative customer reviews (see The Virtual You all members). While this is clearly an important skill to have, dealing with customer preferences is far more productive for your organization when it is done before you have a problem. One of the most important ways to deal with this is to open up lines of communication with consumers . . .