The Tricky Path From Strategy To New Service

February 3, 2011

Market intelligence is a wonderful asset. Market demand estimates. Innovative technology. Service price points. Changes in consumer preference. Payer policy changes. New competitor services.

The question all executives then face, is what to do with this great information. I’ve written about how to "reframe" the marketplace to find new opportunities (see Seeking Hidden Opportunities in the Market: Reframe & You’ll Find a Way to Expand Your Services ) – and . . .