How does an organization go about creating innovative, value-based partnerships with health plans? It starts with an understanding the broader market—including consumer needs and preferences and payer "pain points". From there, you can design services that address the needs of health plans more efficiently, measure your results, and then build a contracting relationship leveraged on that performance data. A crucial piece for developing those relationships with health plans is the development of a value proposition statement. The value proposition statement is your "so what." It's a quick way of demonstrating the value your organization can offer using . . .