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By Athena Mandros
How do you move a new strategy forward, or to achieve the necessary performance to thrive in a hyper-competitive (and rapidly changing) market? According to my colleague Joe Naughton-Travers, Ed.M., the path forward will involve three elements: market research for planning; math for decision-making; and metrics for management (see Market, Math & Metrics). Of course, the whole process hinges on good market intelligence (see Addressing The Challenges Of The Complex Consumer Market: A Market . . .
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