As the behavioral health field becomes more competitive, marketing competency separates key market players from less successful organizations. When reviewing the performance of an organization, a few important questions emerge: how are organizations focused on marketing, what are the key performance indicators (KPI), and what is their overarching strategy? Specifically, for a non-profit organization, the approach to marketing is both organic and data-driven to support the entire organization. Additionally, it is one that is geared toward understanding the needs of consumers in the markets that are served and developing a strategy that meets those needs at an acceptable . . .