How important is online search in an organization’s overall marketing strategy? Let’s look the numbers: 77% of consumers research doctors, treatment options, and provider organizations online every year. 44% of target customers researching treatment options made purchasing decisions based solely on their online research. This leads me to search engine optimization (SEO) and how you can use it to connect with consumers doing online research on health issues and treatment. If you want your organization to be found in their searches, your organization must have a good overall web presence and search . . .