In today's market, 84% of consumers research providers before making a decision about their health care, and 77% of consumers research providers online before making a decision. The direct link to your sales? Forty-four percent of these individuals researching treatment options made purchasing decisions based solely on the results of their online research. This means having a strong digital marketing strategy essential for your organization. To develop a strong strategy, you need to polish your online brand with a digital marketing plan that covers your website, search engine results, email communications, mobile and text platforms, video streaming, social . . .