This month, my colleague Monica E. Oss raised two important topics of discussion for health and human service executive teams: online presence and digital marketing activities. And my colleague Tim Snyder has gone a long way toward laying out everything you need to know about the digital marketing activities that can lead your organization to success online (see 5 Keys For Optimizing Your Online Brand). But before you can market your online presence, you need an online presence.
Your online presence is the accumulation of everything you’ve . . .