In the last decade we have seen a substantial shift in marketing best practices – a shift that is taking more marketing teams’ time away from the traditional activities—like advertising, public relations, branding and corporate communication—and focusing on online and social media efforts instead. If you are on the executive or marketing team for a health and human service organization, this is a shift that needs to be understood. Whether it’s tweeting, Facebook, or podcasts, today’s consumers as a group are tech “heavy users,” relying upon social media and online platforms for knowledge, advice, and connecting with . . .