by Monica E. Oss |
April 19, 2017
In this month’s cover story, I ask executives a simple question: Do you know the difference between customer service, consumer experience, and consumer engagement? See Customer Service, Consumer Experience & Consumer Engagement: Do You Know The Difference?
But here’s another question: How are professionals in the field handling this trifecta of consumer relationship building? For more I reached out to OPEN MINDS senior associates Paul Neitman and Sun Vega. Mr. Neitman’s main takeaway — it comes down to recognizing the importance of consumerism. He . . .
This article is reserved for members with an active Standard Membership. Please purchase a Standard Membership to view this resource.
15 Lincoln Square, Gettysburg, PA 17325-1933
Get OPEN MINDS market intelligence and management best practices everyday via email. Sign up free below:
© 2017 OPEN MINDS
Call our toll-free phone number 877-350-6463