Not every health and human service organization needs a marketing plan. If you can say that any of the following scenarios are true for your organization, then marketing really doesn't matter to you: You have a very large unrestricted endowment You have guaranteed sources of future funding for what you do You have no competition for your current sources of revenue You are financially successful in a market with little change in either financing or service delivery However, if these scenarios don't apply to your organization (which I . . .