Not every health and human service organization needs a marketing plan. If you can say that any of the following scenarios are true for your organization, then marketing really doesn't matter to you:

1. You have a very large unrestricted endowment
2. You have guaranteed sources of future funding for what you do
3. You have no competition for your current sources of revenue
4. You are financially successful in a market with little change in either financing or service delivery

However, if these scenarios don't apply to your organization (which I . . .