In health and human service organizations, “the website” is often an afterthought, relegated to someone in the communications department. It’s rare that what is on the website — or who visits it and how — is the subject of any discussions in the C-suite. The website, however, is part of a broader issue that should get much more executive attention: an organization’s online presence and marketing activities. Why? Overall activity is up, as most consumers now turn to the internet and social media first to shop for services. Here are a few of the numbers to think about, pulled . . .