Combining Digital Marketing With Traditional: The Bancroft Case Study

With changing payer expectations, evolving consumer preferences, and new competitors entering the health and human services market—all combined with the explosion of virtual services since the start of the pandemic, virtual marketing is more important now than ever before. For provider organizations, the question is no longer “do I need a marketing plan?” The question is “how do I maximize my marketing strategy to get the best return-on-investment (ROI)?”

Bancroft’s Chief Strategy Officer, Judi London, gave us insight into marketing strategies non-profit provider organizations are using to gain the competitive advantage that is needed to . . .