If you’ve ever researched a product or service online, or compared prices or reviews before a buying something, then it shouldn’t surprise you that health care consumers can be just as discerning. How do you ensure they become your consumers? By building a substantial, favorable web presence. Here are five keys to optimizing your brand online: Understanding Your Target Customer’s Journey (The Often-Forgotten First Step) Having a clear understanding of how potential consumers will find you is an important first step. One way to figure this out is with a digital customer . . .