NQF & DHHS Quality Measures: Setting Standards For Patient Outcomes In Medicare The National Quality Forum (NQF) is a nonprofit organization that, through membership with consumer organizations, public and private purchasers, clinicians, hospitals, and accrediting organizations, provides the health care field with research, and quality improvement initiatives. The NQF portfolio of measures has continued to grow as the health care industry (and payers in particular) further adopt the notion of standardized performance measures. NQF reports that its approach to producing a measures portfolio includes "evaluating new measures as part of endorsement and identifying those that are both best in class . . .