Moving Beyond FFS – A Provider Organization Guide For Marketing To Payers & Consumers Competing for the revenue you need – with a great marketing strategy and marketing implementation – is one of the key challenges for health and human service organizations over the next two years. But, finding a sustainable market position in a FFS market is a challenge. The market positioning goal of most organizations is to move from an undifferentiated position in a service delivery system (aka a "commodity" provider, one just like the next) – to either preferred provider status or an exclusive service relationship. To move beyond FFS relationships . . .
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