OPEN MINDS, The Behavioral Health & Social Service Industry Analyst "Eye On Marketing" Is your organization engaged in "B2B" sales? For behavioral health and social service organizations, B2B (business to business) sales can include contracting with a variety of public payers (mental health, substance abuse, MR/DD, child welfare, juvenile justice or education) to provide services or contracting for EAP or managed care with private or public payers. If your organization is engaged in B2B sales, your goal is to get the business you want, as quickly as possible, with as . . .